Every real estate marketer wants to have a clear visibility on marketing campaigns
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“The Polish branch of Avanssur is made up of an IT team numbering several dozen people, who are responsible for international programming projects for AXA’s subsidiaries across Europe. We did take other buildings and places under consideration, but we came to the conclusion that the best decision would be to stay in our current offices, mostly because of their location and their ready access to public transport,” says Piotr Kucharski, the director of the Polish branch of Avanssur.
"Warsaw Trade Tower stands out not only with its iconic architecture but also because above all it has a superb location, which is greatly appreciated by its current tenants and their workers. The modifications we are planning for the building in the near future are definitely persuading our tenants to stay in WTT. The renewal of our lease contract with Avanssur – as well as our agreements with other tenants – shows us that our strategy of modernising such a building as the Warsaw Trade Tower is right. It is one of the office blocks that symbolises Warsaw and is also our flagship property in the capital," says Anna Korwin-Kulesza, Senior Leasing Manager at Globalworth Poland.
For this transaction, Avanssur was represented by international consultancy Cushman & Wakefield.
“We are pleased that we were able once again to support Avanssur in their lease of office space. The decision to prolong the lease shows the importance of the location as well as its excellent access to public transport,” says Marcin Miazek, Associate at Cushman & Wakefield.
During the negotiations, the owner of the building was represented by Colliers International.
Avanssur SA in Poland creates and develops IT platforms to sell and service insurance products including in the UK and France. The company uses agile software development practices. When given a large amount of freedom, employees are motivated, and their innovation and creativity are stimulated, which allows for flexibility in adjusting to the changing expectations of business partners.
Warsaw Trade Tower is a 42-storey office tower in Warsaw's Wola district and one of the highest skyscrapers in the city. In April last year, the property was acquired by Globalworth, the leading office investor in the Central and Eastern European region. The building includes over 45,000 sqm of office space with attractive communal areas for its tenants' use, most of which have already been modernised. Insurance company AXA has its Polish head office in the building, and so do companies such as American Express, Avanssur, Leroy-Merlin and Mattel. Tenants also have at their disposal 400 parking spaces. The building is on ul. Chłodna near the junction of ul. Towarowa and al. Solidarności as well as near the Rondo Daszyńskiego station on the second line of the Warsaw metro.
O Globalworth
Globalworth is a listed real estate company active in Central and Eastern Europe, quoted on the AIM-segment of the London Stock Exchange. It has become the pre-eminent office investor in the CEE real estate market through its market-leading positions both in Romania and in Poland. Globalworth invests, acquires, develops, and directly manages high-quality office real estate assets and industrial and logistics parks in prime locations, generating rental income from high quality tenants from around the globe. Managed by over 200 professionals across Cyprus, Guernsey, Romania and Poland, a combined value of its portfolio is €3.0 billion, as at 30 June 2020. Approximately 94.4% of the portfolio is in income-producing assets, predominately in the office sector, and leased to a diversified array of c.700 national and multinational corporates. In Romania, Globalworth is present in Bucharest, Timisoara, Constanta, and Pitesti, while in Poland its assets span Warsaw, Wroclaw, Lodz, Krakow, Gdansk and Katowice. For more information visit HYPERLINK "http://www.globalworth.com" www.globalworth.com
Community managers need to understand their community – everything from their needs, ambitions and interests to their behavior. And although it will take a bit of time to get to know your community members, it doesn’t necessarily have to be hard: we’ve compiled 5 tips and tactics for you to use to really get to know your community members.
The proprietary amphitheatre, located at Konstruktorska 11, whose spaces have been put into public use, became the symbol of this summer in Adgar Poland. The new facility, together with the adjacent Adgar BIT building, creates a friendly ecosystem for work and leisure, and enriches the entire district with a new facility awaited by the local community. The residents and employees of the Business Mokotów district are already enjoying the view of the amphitheatre, and they also took advantage of the first events on the cultural offer proposed by its owner — the investor, Adgar Poland.
The virtual address responds to the needs of modern entrepreneurs and helps them run a business. Who are the virtual office services addressed to? What are the benefits of registering your business at a prestigious address? Read our article!
In a survey of Facebook employees covered by the Harvard Business Review, the participants identified three things they wanted most from work: career, community and cause. When those three critical elements are met, they give employees a sense of respect, care and recognition from their community at work, and they report that they truly “bring their whole selves to work.” This sense of connection with a work community enriches their feeling of accomplishment, beyond the physical walls of the workplace.
Millenials are geared towards social interaction via online platforms. That’s why Spaceflow provides an app which facilitates strong bonding for property managers and tenants.
It has been a trying time across all industries and all kinds of interpersonal relationships. Community managers and tenants are considered in-person communities, and as such, are particularly affected by the onslaught of this uncertainty. COVID-19 has urged community managers to think on their feet when it comes to solutions for pressing concerns among their tenants. Clear communication is the cornerstone of maintaining tenant relationships – despite it looking differently from what it once was.
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